It is amazing that for a business model that has been around for 50 years, how many people still have misconceptions about a network marketing business. In fact, this article will reveal the 3 biggest misconceptions that people have that prevent them from getting involved with this potentially lucrative business.

Myth 1) Every Person Is A Prospect

WRONG!!

Unfortunately, this myth has come as a result of the “old school” mlm prospecting technique referred to as the “3 foot” rule. This rule basically stated that a distributor should prospect any person that came within 3 feet of them ALL day long!

YIKES!

No wonder some people are terrified of even mentioning the word “network marketing” to friends or family members. Chances are, friends and family members have been hounded by an individual employing the “3 foot” rule.

Look, if somebody is not interested in a network marketing business, they should NOT be approached. Spend your time learning how to attract people that are open to network marketing to you and your business. This is an essential skill, especially with Internet network marketing.

Myth 2) You Must Be A “People” Person To Succeed With A Network Marketing Business

Now do not get me wrong, enjoying the social aspect of mlm is GREAT! But the concept of the back-slapping, rally attending, cheering in unison, network marketing “type” is no longer accurate.

I am not sure it ever was.

True, such stereotypical behavior still exists. The Internet has now made it possible for people to pro-actively “socialize” in the virtual world. The amazing growth of the social networks allows people involved with network marketing to comfortably form relationships with potential prospects. Distributors no longer need to attend rallies when they have access to webinars and teleseminars.

The growth of online video makes it easy for the network marketing community to get to “know” each other. Twitter makes it easy to “follow” each other. The truth is, a distributor can be about as social as they feel comfortable with, and still have a successful network marketing business.

Myth 3) Multi-Level Marketing And Pyramid Schemes Are The Same Thing

The FTC has done extensive investigating of the network marketing industry over the last several years. They have clearly identified the difference between a pyramid scheme and the mlm business model.

The Difference boils down to the emphasis placed on the company products/services. If an individual would purchase the company products/services with no business opportunity “attached” to them, the business model is legitimate. In a classic pyramid scheme, the products and services are just an excuse to “pass money around”.

The point of this article is that in order to be successful in “modern” network marketing, a person needs to learn Internet network marketing. It is the most cost effective method of growing a successful network marketing business.

Michael Hutchins

When you venture into the network marketing business, you basically have two stakeholders to view as prospects: the downline and the buyers. Now, if you’re a newbie in the industry, don’t you wonder sometimes how some people who are in the network marketing business manage to drive prospects into them just as easy as a magnet does? Now, you don’t really have to think about that any more! We’ve come up here with some tips on how you can drive people, especially those whom you really want to pull, closer to your network marketing business.

Why Should You Promote Your Network Marketing Business?

Alright, so some people might ask, why? What’s the point in making my network marketing business attractive? Do you really have to pull in all those stakeholders so that you can deem your network marketing business a successful one? The answer to these questions is fairly simple: yes.

If your network marketing business is attractive, it makes it more lucrative because you get in touch with more clients. If similar business minded people find that your network marketing business gets the attention of more clients, chances are, they’ll get to sign up to be downline members, too.

How To Make Your Network Marketing Business Attractive

So, are you excited to build a network marketing business legend that is comparable to today’s network marketing business tycoons like Avon cosmetics and DXN drugs? It is time to buckle up and learn the tricks of the trade:

” Know how to write a copy. A copy is basically a script piece that advertisers and promoters compose to rev up the sales of certain products and services. As a businessman, you should at least know the basics of copywriting. Or, you could enlist the services of someone who could actually do your own copy for you.

” Learn how to generate leads. Great leads are the key to arriving at a selling point, the point when your prospective take the bait and buy your product. A fantastic lead is also important to draw prospective downline potential customers who may want to share in the success you’re currently having in the network marketing industry.

” Build and maintain good relations with your business contacts. If you make a sale, thank your customer and tell them it was a pleasure doing business with them. Follow up emails and phone calls are great, you never want them to forget you!

” Try promoting your network marketing business online. PPC (pay-per-click) advertising such as Google Adwords has made it possible to draw tons of visitors to your website at an inexpensive cost.

When establishing a PPC campaign, make sure you target keywords in your campaign relevant to your landing page. If you follow these steps, Google will reward you by inexpensive keyword bidding costs and a much higher placement on the Google Sponsored advertisements. Remember, sometimes it takes a lot of trial and error to establish a great Google Adwords Campaign, the key to being successful is having a never give up attitude!

Michael Goudelock

The attrition rate for a network marketing business is pretty grim. Statistics for the failure rate range from 90%-95%! If you are among the majority, meaning you are not making any money, you may want to consider these 4 possible reasons why.

Reason 1) A Network Marketing Business Is Not A Good “Fit” For Your Skill Sets

Not everybody has the aptitude and experience to be successful in mlm. Unfortunately, many individuals are misinformed about what it takes to be successful. In the recruitment process, these unfortunate individuals are told 1/2 truths about the true nature of the business. Namely, the business requires effort, persistence, time, and money. While it is true that most people should be aware of these requirements, the sad fact is that most people are not. A critical skill needed in mlm is the ability to communicate effectively. Many people get involved with the business, and lacking that crucial skill, fail miserably.

Reason 2) Failure To Treat Network Marketing As A “Real” Business

Because network marketing is not a “brick and mortar” business, and generally requires relatively little up front money, some people make the mistake of taking the business lightly.

WRONG!!

Like any business, if your goal is to make a profit, certain steps have to be taken. Steps such as establishing a marketing budget, tracking your advertising results, setting up an efficient work space, managing your time, training your downline, etc. etc. are the same steps needed for any sales related business. The truth is, if you do not take your network marketing business seriously, your business will be in serious trouble!

Reason 3) Failure To Set Goals

Without goals, your business is like a ship without a rudder. I won’t go into great depth on setting goals. Whole books have been written on the subject. I will say that goals are critical in mlm because they help keep focus. Most individuals in mlm work out of their own homes. For that reason it is easy to get distracted and lose focus. Systematically focusing on goals helps to eliminate getting side tracked, and helps to prioritize activities.

Reason 4) Poor Judgement

This reason is a little harder to pin-point. Examples of poor judgement could be connected to financial matters. A new distributor quitting his/her full time job too soon, could be an example of poor judgement. Or, spending too much money on unproductive forms of advertising or leads. A classic example of poor judgement would be selecting a sponsor without performing due dilligence.

When all is said and done, if you are not making money in your network marketing business, accept personal responsibility. Be honest with yourself,  try and determine the root of the problem. When you determine the cause, ask for help in finding a solution. It is up to you to create a successful network marketing business.

Michael Hutchins

So hear you are with a new business, or at least a new part – time venture. You bought into a network marketing program and you can’t wait to talk to all your friends and family about. You have sat down with your new network marketing business partners and figured out your schedule, you WILL be at every Tuesday night meeting, every Thursday training call and will recruit 2 people every week.

Then after about 4-6 months the reality sets into your networking business. Recruiting two people a week as turned into one to two a month at best. You hear the same thing over an over from your up line in your networking business. The room is filled with about 98% of existing IBO’s and where are the new prospects? The team may be growing, but your personal business, well maybe……,

So why is this? Why do these network marketing business fail at such an alarming rate? Folks its so obvious, you are going to kick yourself when I say this. The name of the game is Marketing. Do you know of ANY business that has been built by word of mouth?

You know the McDonald’s story, the inspirational story that is told in every network marketing seminar. Was McDonald’s built at somebody’s home meeting and they brought their friends, no. Was Wal-Mart, they other favorite story, built by word of mouth, no.

So why do we think we are going to build a massive business this way? Because your up line did, right. Ask them to prove it, that they actually started with their friends and family and that they are actually making what they say they are making in their network marketing business.

Network marketing is an awesome way to make residual income, let me make that very clear. Network marketing companies have a lot of great products out there. The issue is Marketing, if you don’t know how to market your product or service properly your network marketing business will fail.

Go take a trip on line and search for the truth about your company. Then look for answers, not from your company but from outside independent business people and get their opinions. Trust me there are answers to your problems, there are great marketing strategies and methods available.

Whatever you do, DO NOT QUIT! You can make your network marketing business work, you just need the correct answers, methods and strategies.

Thanks for spending a little time with me today and do not let anyone stand in the way of your dreams.

Charlie Wolter

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